Middle User Acquisition Manager

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games reach millions of players worldwide.

What you can definitely know about us is:

• Sand Balls game –360 M+
• Rope and Balls – 62 M+
• Freaky Stan – 52 M+
• Garden Balls – 22 M+
• Unpuzzle – 22 M+
• Run&Gun – 13 M+

We are growing a portfolio of puzzle and word games, including a flagship title and projects in a growth phase. We are looking for a User Acquisition Manager who will own UA performance across our titles. Our UA team is lean, so we need someone who can run paid acquisition independently, build a structured and scalable approach to growth, and be accountable for the results.

About the Project

• Genre: Puzzle games
• F2P model with IAP monetization
• Focus on long-term ROI and scalable growth
• Large budgets and room to grow the function

• Plan and launch advertising campaigns both for new project launches and for live products.
• Build and scale campaign structure, explore new audiences, and optimize performance.
• Manage and optimize ad networks.
• Work closely with the creative team: set tasks, support the process, and control delivery.
• Prepare daily and weekly performance reports.

• 2+ years of experience in mobile media buying / user acquisition / performance marketing.
• Gaming UA experience with proven ability to improve performance metrics (including ROAS, LTV).
• Solid understanding of business metrics: CAC:LTV, ROAS, ARPU, payback window.
• Strong organizational and communication skills; ability to work in a multitasking environment.

• Hands-on experience with: AppLovin, Unity, Google Ads, Meta, Mintegral.

  
  Nice to have

• Experience with additional ad networks beyond the list above.
• Experience with projects with 180+ lifetime.
• Experience with word games.
• Experience with prototype testing.

• The opportunity to work on games played by millions of players.
• Implement your bold ideas.
• Paid vacation.
• Support for professional development (training, coaching, and more).
• Opportunity to grow and develop with the company.
• Supportive and warm working atmosphere within the team.