Senior User Acquisition Manager

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games reach millions of players worldwide.

What you can definitely know about us is:

• Sand Balls game –360 M+
• Rope and Balls – 62 M+
• Freaky Stan – 52 M+
• Garden Balls – 22 M+
• Unpuzzle – 22 M+
• Run&Gun – 13 M+

We are growing a portfolio of puzzle and word games, including a flagship title and projects in a growth phase. As we continue to expand our portfolio, we are looking for a Senior User Acquisition Manager who will take full ownership of UA strategy and performance across our titles. Our User Acquisition team is lean, so we need a specialist who can run paid acquisition independently while also building a structured, scalable approach to growth and being accountable for the results.

About the Project

• Genre: Puzzle games
• F2P model with IAP monetization
• Focus on long-term ROI and scalable growth
• Large budgets and room to grow the function

• Own User Acquisition results for our puzzle/word game portfolio.
• Run paid acquisition hands-on for key projects.
• Maintain performance and stability of the flagship product and grow early-stage (soft-launch) projects.
• Expand expertise and spend across Google Ads, Meta, and TikTok (and other relevant sources).
• Plan budgets and growth targets on a 1–3 month horizon.
• Manage the full UA cycle: hypothesis testing, validation, scaling, and stopping inefficient activities.
• Work with Product and Analytics to improve LTV and payback.
• Collaborate with the creative function: generate hypotheses, set briefs, analyze performance, and implement learnings.
• Provide clear reporting on progress, risks, decisions, and next steps.

• 4+ years of User Acquisition experience in mobile games.
• Proven experience running paid acquisition and scaling campaigns independently.
• Strong expertise in at least two channels from the following list: Google Ads, Meta, AppLovin, Apple Search Ads.
• Understanding of game unit economics with a long payback period.
• Ability to work with LTV/ROAS metrics, not only CPI.
• Experience with SKAdNetwork and privacy-related restrictions.
• Strong background in attribution and analytics (AppsFlyer or Adjust; Firebase or similar tools).
• Ability to make data-driven decisions and take ownership of outcomes.
• Experience collaborating closely with Product, Analytics, and Creative teams.
• English sufficient to communicate with ad platforms and partners.

Nice to Have

• Experience in puzzle/word games (including hybrid puzzles).
• Understanding of ASO and the app store as a growth channel.
• Experience automating reporting and monitoring (spreadsheets, BI tools, alerts).
• Mentoring experience or managing a small UA team.
• Strong understanding of core F2P metrics and how they interact.

• The opportunity to work on games played by millions of players.
• Implement your bold ideas.
• Paid vacation.
• Support for professional development (training, coaching, and more).
• Opportunity to grow and develop with the company.
• Supportive and warm working atmosphere within the team.